Building a Sustainable Second-Hand Fashion Marketplace w/ CrushON

EVA WOJCIECHOWICZ

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Work with me

Building a Sustainable Second-Hand Fashion Marketplace w/ CrushON

EVA WOJCIECHOWICZ

Scroll to Explore

Work with me

Building a Sustainable Second-Hand Fashion Marketplace w/ CrushON

EVA WOJCIECHOWICZ

Scroll to Explore

Work with me

Project scope

Details

Client: CrushON
Role: Webdesigner + UX/UI Designer
TEAM: solo work + cushon tech team
Duration: 5 months
Deliverables: e-commerce and content + New B2B pages + filtering system
tools: Wordpress + Elementor + Figma + Miro + CSS + HOTJAR

Client: CrushON
Role: Webdesigner + UX/UI Designer
TEAM: solo work + cushon tech team
Duration: 5 months
Deliverables: e-commerce and content + New B2B pages + filtering system
tools: Wordpress + Elementor + Figma + Miro + CSS + HOTJAR

Client: CrushON
Role: Webdesigner + UX/UI Designer
TEAM: solo work + cushon tech team
Duration: 5 months
Deliverables: e-commerce and content + New B2B pages + filtering system
tools: Wordpress + Elementor + Figma + Miro + CSS + HOTJAR

Goals

client project: developing their B2B activity while maintaining the eshop

USERS:
B2C: navigate easily within the eshop
B2B: Find information on the new B2B offers

Crush ON, as a B2C e-commerce and vintage fashion event organiser, was already a pioneer in the French second hand market. When I joined the tech team, the goals were to maintain a smooth online experience for our users, while developing CrushON's new B2B activity.

Developping interactive & clear B2B content

Types of potential clients

CrushON is at the junction of two types of B2B client: those who thrift and have their own second hand boutique, wishing to sell their products, and the bigger compagnies wishing to provide to their established clientele a second hand selection fitting their style & brand.

Marketplaces & Brands

PROBLEM: To align with sustainability goals, brands aim to offer second-hand selections both in-store and online —> SELECTING VINTAGE PIECES IS A TIME CONSUMING ISSUE AND REQUIERES SPECIFIC SKILLS

PROBLEM: To align with sustainability goals, brands aim to offer second-hand selections both in-store and online —> SELECTING VINTAGE PIECES IS A TIME CONSUMING ISSUE AND REQUIERES SPECIFIC SKILLS

PROBLEM: To align with sustainability goals, brands aim to offer second-hand selections both in-store and online —> SELECTING VINTAGE PIECES IS A TIME CONSUMING ISSUE AND REQUIERES SPECIFIC SKILLS

SOLUTION: CRUSHON TAKES CARE OF THE SELECTION, WHETHER IT INCLUDE SPECIFIC STYLES, BRANDS AND PRICE RANGES

SOLUTION: CRUSHON TAKES CARE OF THE SELECTION, WHETHER IT INCLUDE SPECIFIC STYLES, BRANDS AND PRICE RANGES

SOLUTION: CRUSHON TAKES CARE OF THE SELECTION, WHETHER IT INCLUDE SPECIFIC STYLES, BRANDS AND PRICE RANGES

Fashion reseller

PROBLEM: TO BE ABLE TO FIND THEIR CLIENT, THEY NEED TO SELL ON SEVERAL PLATFORMS & WEBSITES, TO THIS DAY NO TECH ALLOWS TO MAINTAIN THIS FOR SINGULAR ITEMS, WHICH IS AN ESSENTIAL COMPONENT OF SECOND HAND GOODS

PROBLEM: TO BE ABLE TO FIND THEIR CLIENT, THEY NEED TO SELL ON SEVERAL PLATFORMS & WEBSITES, TO THIS DAY NO TECH ALLOWS TO MAINTAIN THIS FOR SINGULAR ITEMS, WHICH IS AN ESSENTIAL COMPONENT OF SECOND HAND GOODS

PROBLEM: TO BE ABLE TO FIND THEIR CLIENT, THEY NEED TO SELL ON SEVERAL PLATFORMS & WEBSITES, TO THIS DAY NO TECH ALLOWS TO MAINTAIN THIS FOR SINGULAR ITEMS, WHICH IS AN ESSENTIAL COMPONENT OF SECOND HAND GOODS

SOLUTION: CRUSHON ALLOWS THE RESELLERS TO CENTRALIZE ALL THEIR STOCK WITHIN ONE SINGLE TOOL

SOLUTION: CRUSHON ALLOWS THE RESELLERS TO CENTRALIZE ALL THEIR STOCK WITHIN ONE SINGLE TOOL

SOLUTION: CRUSHON ALLOWS THE RESELLERS TO CENTRALIZE ALL THEIR STOCK WITHIN ONE SINGLE TOOL

AT THE JUNCTION, CRUSHON ALLOWS THem TO MEET AND HELP EACH OTHER DEVELOP THE SECOND HAND MARKET THAT KEEPS GROWING

Branding & design elements

MIXING A SIMPLE & MINIMALIST STRUCTURE WITH VIBRANT NEON COLORS, PHOTOS WITH A PERSONALITY AND FUN INTERACTIONS SHOWCASES THE TECH SKILLS OF CRUSHON WITHIN A FASHION INDUSTRY THAT IS RENEWING ITSELF

Playful interactions to enhance the navigation

CrushON has always been focused on creating a fun experience around second hand fashion, which also applies to their updated branding and their new B2B goals.

Having different types of user with different specific needs and wants, we needed to sort them in a playful and interactive way. This allowed us to provide specific information and to create tailored funnels to follow through with the process.

These interactions allowed us to create specific funnels for the different types of clients, allowing them to be contacted by the right people and creating oveall a smooth and clear experience

Example of a full page for B2B clients

Overview

This project honed my skills in designing for diverse user groups, navigating the intersection of B2C and B2B needs, and collaborating with a tech team to implement complex solutions. Key takeaways include the importance of clear user flows, interactive elements for engagement, and leveraging feedback loops for continuous improvement.